Arzum · 2026 · live

OKKA Rich Duo

Scroll-driven, real-time 3D product experience built on a custom WebGL rendering engine.

Site: www.arzum.com.tr
Role: Creative direction, 3D & engineering
Built with: Custom WebGL Engine · Three.js · Next.js

Context

Designed to replace static product photography with an interactive, in-browser exploration of OKKA Rich Duo’s internal mechanics, brewing modes, and surface finishes directly within the e-commerce flow.

Architecture

Powered by a bespoke Three.js rendering engine that binds scroll progress to camera choreography, mechanical animations, and an interactive touch-panel simulation.

Real-time hardware profiling dynamically scales rendering resolution across mobile devices, while finish variations and order triggers hook directly into Arzum’s store infrastructure.

Status

Live on Arzum’s flagship online store since Autumn 2026. The underlying 3D engine now serves as the foundation for subsequent product launches, including Revo Pro.

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